Becoming an authority on transformation
Celonis wanted to establish itself as a pioneer, leader and authority with their Global Execution Barometer Report. As well as promote its new Execution Management System, while increasing brand awareness among Fortune 2000 businesses and companies that are focused on transforming to an intelligent enterprise.
We developed a multi-faceted digital content strategy to meet Celonis’ objectives. With high reach and affinity across Celonis’ target audience, we combined our specific first party data with Celonis’ account list ensuring we reached its priority audiences on the correct platforms. This ran alongside editorial sponsorship for The Transform series and a digital article on The Anatomy of Efficiency.
Complete share of voice on The Transform series on CNN Business. The series explores the challenges and opportunities presented by today’s transformative technological shifts.
A home for the Anatomy of Efficiency, a report on the gap between high performing companies and others to show inefficiencies, brought to life using data visualization.
A range of digital traffic drivers including video pre-roll to further expand reach across both the editorial sponsorship and digital article.
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