Showcasing heritage and future focus
FirstBank wanted to showcase both the heritage of the bank and their future focus.
They also wanted to promote how they are empowering businesses and individuals with their #EnablingYou campaign, and show that FirstBank Nigeria functioned as a key partner in Nigeria’s COVID-19 joint response campaign.
A multi-media campaign across TV, digital and social showcasing FirstBank and targeting their key audiences. This included a series of animated videos visually bringing to life TV Face files under the three core pillars of Trust, Innovation and Future Focus.
Animated Fact-files content focused on three core pillars of Innovation, Trust & Future Focus for three 20 second films. Content alignment with CNN’s 100 Club focused on the E-Learning Initiative & CACOVID including one 30-minute show.
Video pre-roll cutdowns of the animation and Fact-Files amplified the TV campaign on the CNN international website, targeting FirstBank’s key audiences.
Social videos supported the partnership and were released across Instagram, Facebook and YouTube.
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