Showcasing heritage and future focus

Image - First Bank - Hero Image


FirstBank wanted to showcase both the heritage of the bank and their future focus.

They also wanted to promote how they are empowering businesses and individuals with their #EnablingYou campaign, and show that FirstBank Nigeria functioned as a key partner in Nigeria’s COVID-19 joint response campaign.


A multi-media campaign across TV, digital and social showcasing FirstBank and targeting their key audiences. This included a series of animated videos visually bringing to life TV Face files under the three core pillars of Trust, Innovation and Future Focus.


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4m+ Pre-roll impressions
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166k Clicks for the campaign
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70% Improved perception

Campaign Deliverables


Animated Fact-files content focused on three core pillars of Innovation, Trust & Future Focus for three 20 second films. Content alignment with CNN’s 100 Club focused on the E-Learning Initiative & CACOVID including one 30-minute show.


Video pre-roll cutdowns of the animation and Fact-Files amplified the TV campaign on the CNN international website, targeting FirstBank’s key audiences.


Social videos supported the partnership and were released across Instagram, Facebook and YouTube.

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