UK Department for Business & Trade
Unlocking economic opportunities
Challenge
The UK Department for Business & Trade wanted to shed light on how partnering with the United Kingdom can facilitate economic growth for Commonwealth countries and businesses. The campaign targeted senior and influential business decision makers across Commonwealth nations to raise awareness and consideration of the benefits of UK collaborations.
Solution
The campaign encompassed a multi-platform campaign across television, digital and social, producing three native films and accompanying articles targeted to Commonwealth markets. With such strategic collaboration, the campaign was able to reach diverse audiences, driving positivity and motivation towards the UK as a trade partner.
Results
Campaign Deliverables
TV
Two television campaigns were executed to align with significant global events such as COP27 and the World Economic Forum (WEF) in Davos. These were designed to captivate the target audience at key tentpole moments in this audiences’ calendar.
Native Articles
Three native articles and films were created and hosted on the Great Global Innovation hub, concentrating on key sectors relevant to the campaign’s message. These pieces aimed to provide valuable insights and information to the audience across several sectors.
Social
The social campaign included six content pieces, promoted by CNN Business and the utilisation of bespoke, digital formats to enhance engagement.
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