Samsung

Bringing accessible technology to life

Hero - Samsung block

Challenge

Samsung wanted to work with a single partner to deliver global reach and high engagement for their message of better tech for all. Samsung believe technology should be accessible for everyone and create assistive products including the QLED and Neo QLED television range. One of the key objectives for the QLED television ranges is breaking down barriers for audiences with sense-oriented disabilities. 

Solution

We wanted to provide insight through real-life examples of how hard-of-hearing people can watch TV through innovative technology produced by Samsung. We produced Better Tech for All, two branded films and ad feature pages that reveal the technology developed by Samsung, and how it works in creating new experiences for audiences with diverse abilities. Samsung were also aligned with relevant sponsored editorial content, Tech for Good, which highlights the power of technology to build a better world. All of the content was then amplified across social to deliver expansive reach.  

Image - Signed with Love with David Cowan

Results

Icon Dark Background - Eye scan
1.5M Views on the Tech for Good hub
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76% Positive Facebook reactions
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4.7K+ Clicks to Samsung’s site

Campaign Deliverables

Editorial Sponsorship

A diverse range of sponsored editorial including vignettes and four 30 minute episodes of Tech for Good, as well as a digital hub with 12 articles, and social videos.

Digital Hub

‘Better Tech for All’ includes microsites and films, Signed with Love and Fighting for Change. Both microsites have written and audio content and are built to be fully accessible. 

Image - Signed with Love with David Cowan

Digital Ads

A range of digital traffic drivers including video pre-roll to further expand reach 

Advertising banner

Social

Brand films and sponsored editorial were amplified with Launchpad across Facebook and YouTube.  

Image - Signed with Love with David Cowan

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