Vodafone Business

Raising awareness among BDMs

Challenge

Vodafone wanted to increase awareness and consideration for its portfolio of business services and products among international business decision-makers and small-medium enterprises.

Solution

We designed a high-impact digital campaign centred around a bespoke 12-month sponsored editorial series that examined the trends, technologies and innovations businesses need to understand in order to prepare for the future and succeed: Business Evolved.

This was a multi-touchpoint, discoverable and shareable solution with local market translation and licensing to ensure maximum reach and resonance.

CNN Business Evolved website sponsored by Vodafone Business

Results

47m Digital and social impressions

25k Social engagements

40% Uplift in spontaneous awareness

54% Uplift in brand awareness

Campaign Deliverables

Strategy

We developed a thought leadership style series that Vodafone could associate with to start, and lead, conversations about future trends and its business offerings, cementing the understanding that Vodafone is more than just a mobile network provider.

Content

The series launch was timed with Mobile World Congress. Business Evolved comprised 24 articles and 12 videos online at CNN Business focusing on the trends, technologies and innovations every business needs to understand to prepare for the future.

Teemill is fighting fast fashion not by changing how people buy, but how clothing is made.

How is data is taming South Africa’s infamous taxi buses?

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Social

Content was posted on CNN Business’ social handles to engage with a wider off-platform audience, which was further amplified using CNN’s in-house social amplification tool, Launchpad.