A multifaceted cross-platform approach promotes city EXPO


The city of Astana, Kazakhstan, was the host of EXPO 2017. This prestigious event has been steeped in scientific advancement and innovation since the inaugural London exhibition in 1851.

CNNIC was tasked with raising awareness of the Expo, which ran from 10 June – 10 September, attracting visitors to Astana and promoting the theme of sustainable energy. The overall mission was to educate, excite and engage multi-layered audiences.


The Future Energy theme gave insights into green energy initiatives from all over the world.

To maximise engagement with this diverse movement, we architected an intricate cross-platform approach with many points of entry to stories across digital and TV.


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8m+ Banner impressions
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2k Total TV units
Icon Dark Background - Page views
840k Page views
Icon Dark Background - Thumb Social
445k+ Facebook reach

Campaign Deliverables

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