Golf Saudi

Promoting Saudi Arabia to golf enthusiasts

Image - Golf Saudi Hero Block


Golf Saudi wanted to increase awareness of Saudi Arabia as a destination for golf while building positive associations and favorability of the country to international golf enthusiasts, opinion leaders and luxury consumers.

Golf Saudi aimed to increase audience alignment and achieve greater reach and influence within the golfing community.


This editorial sponsorship of Living Golf was a multi-platform campaign focused on TV episodes, social videos amplified by Launchpad, digital sponsorships and a branding campaign which were distributed across TV, digital and social.

The campaign aimed to portray the country’s ambitious, thriving, and diverse qualities to golfing enthusiasts, HNWIs and opinion leaders.

CNN Living Golf sponsored by Golf Saudi


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3.5m CNNi golf section unique users
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3.8m+ Digital ad impressions
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1m Social video views

Campaign Deliverables

Editorial Sponsorship

Golf Saudi sponsored 12 episodes of CNN’s monthly flagship series, Living Golf, which aired across EMEA and Asia, aimed at golfing enthusiasts who value travel, business and a passion for the sport. Two vignettes per show were also included.

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