Targeting fashionistas in the UK

Hero - Hermes


Hermès wanted to drive awareness of their brand, specifically the AW19 collection.

They also wanted to strengthen the association of Hermès as a luxury brand within the UK to Affluent, Fashionistas, Luxury and HNWI’s target audiences.


CNN designed a three-part digital campaign which was targeted to the CNN Style audience and optimised across CNN Style and CNN Travel platforms. This campaign comprised of editorial sponsorship, a CNN Style takeover and a 100% share-of-voice (SOV) display campaign.

As the world’s first truly global platform dedicated to style and culture in all its forms, CNN Style was the perfect platform to reach Hermès’ target fashionistas and luxury consumers.

Hermes sponsorship of CNN Style for its women AW 2019 collection


Icon Dark Background - Multiplatform
422k Delivered impressions
Icon Dark Background - Signpost
0.23% Average click through rate
Icon Dark Background - Video
74% Pre-roll video completion rate

Campaign Deliverables

Editorial Sponsorship

Hermès’ sponsorship of CNN Style’s Fashion Week coverage gave the brand a unique opportunity to be fully aligned with premium relevant content with guaranteed 100% SOV.

Hermes sponsorship of CNN Style for its women AW 2019 collection

CNN Style Takeover

CNN Style takeovers timed around the fashion shows delivered high impact awareness during peak visitor traffic, creating a clear association between the Fashion Weeks and Hermès.

CNN Style ad takeover by Hermes luxury brand

Display Campaign

Section targeted display ads ran on mobile via the CNN app (with 100% SOV) and in the Style & Travel sections of CNN.com. This ensured Hermès’ creative was contextually aligned to the most relevant premium content.

Hermes display campaign on CNN mobile

Your story starts here

Want to target engaged audiences, license content or create authority for your brand?

Contact us