Radisson Hotels

Exploring the innovations of the travel industry


The Radisson Hotel Group wanted to raise awareness around the health and safety protocol in its hotels and showcase its collection to global business and premium travellers.


We created a high-impact brand campaign centred around the exclusive sponsorship of Business Traveller, a series of digital and television content that examined the trends and innovations of the travel industry.

This multiplatform sponsorship used advanced ad tech and data techniques to maximise targeted global appeal and audience reach.

CNN Business Traveller website sponsored by Radisson Hotels


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13.9m Page views
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3.5m Unique visitors
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25.6m Display impressions

Campaign Deliverables


We developed a thought leadership series that Radisson Hotels could associate with to lead conversation about the most pertinent global business travel trends, cementing the understanding that Radisson is indispensable to the travel industry.

Image - Business Traveller Microsite 1920 - CNN Travel View business travel tips, trends and lifestyles.
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Content was posted on CNN Travel’s social handles to engage with a wider off-platform audience, which was further amplified using CNN’s in-house social amplification tool, Launchpad.

Business Traveller Social - Log on in paradise: The exotic destinations inviting remote workers - CNN International page

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