Hyundai

Re-defining mobility by improving lifestyles

Challenge

Hyundai wanted to show audiences they are re-defining mobility by providing a rich customer experience that goes beyond the car itself and extends into their daily lives.

Solution

The CNN audience experienced Hyundai’s brand story through a cohesive content suite made up of a brand films, digital content experiences and a slew of shorter films for distribution and amplification across multiple platforms.

Results

Audience effectiveness survey on the Tiny Home film

71% found the ad content of high quality

70% thought the ad content was informative

76% said the ad positively enhanced their perception of Hyundai

Campaign Deliverables

Editorial Sponsorship

A variety of different editorial sponsorship including a 30-minute Saved By The Future episode, Saved by the Future vignettes and social videos.

Brand films

The Tiny Home film told the story of the Collier family’s life in their home on wheels as they travelled around New Zealand. Exploring the themes of personal freedom, and an enriched lifestyle through mobility that their home allowed them. This film was then promoted across social and digital.