The smart B2B solution
Find out how to uniquely target your B2B audience with CNN
Relevant business content
We equip today’s leaders with the information they need to take action. Our valuable business analysis runs across TV, digital, audio, social and newsletter platforms; and our dedicated digital site, CNN Business, delivers smart coverage and analysis of the companies, personalities, and innovations that drive business forward.
Unrivalled global scale
B2B growth is dependent on reaching large audiences who could become a future customer.* CNN reaches 50% of business-decision makers across the globe every month, the highest reach of any international news brand, delivering scale and targeting efficiencies for your brand.
Precise audience targeting
CNN’s proprietary digital account-based targeting capabilities use multiple first-party data with brand suitability at its core to effectively reach your audience on and off CNN platforms.
With a 360 approach to insights and reporting, our data experts will manage your campaign from media planning and optimisation to post-campaign analytics to deliver your brand objectives.
Driving Engagement
Content on CNN fuels interests, influences decisions, changes opinions and inspires change. Create, our in-house brand studio draws on CNN’s production heritage to provide end-to-end creative solutions to meet your brand’s objectives.
See more of our work with B2B brands
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