GE Healthcare

Boosting thought leadership and brand perception

Challenge

The Reimagining Better Health study by GE Healthcare brought forward the perspectives of clinicians and patients to better understand their vision for the futures of healthcare. This campaign sought to raise awareness of the report and GEHC’s leadership in the industry whilst generating interest and demand amongst Healthcare Decision Makers and Investors.

Solution

A multi-platform content partnership promoting the results of the report targeting decision makers and investors across multiple international markets. Create produced an animated film, a sponsored content page and an audiogram. Content was amplified digitally on cnn.com, in CNN newsletters, via CTV and CNN social channels.

Results

+96% agree more likely to use GEHC in the future

5.4m media impressions

+92% improved perception

Deliverables

Sponsored content site

A bespoke sponsored content page on CNN.com told the story of the Reimagining Better Health study through engaging graphics and informative content that put forward the perspectives of clinicians and patients to better understand their vision for the future of healthcare.

Animated film

Create produced a stylish animated film that visualised the results of the Reimagining Better Health study. It featured on the sponsored content site and shorter versions were optimised for social media promotion.

Social campaign

The campaign executed a strategic media distribution plan that leveraged CNN’s social channels, including LinkedIn and Instagram. Create produced an Audiogram and LinkedIn carousel which were preciscely targeted at GE Healthcare’s audience.