The smart B2B solution

Find out how to uniquely target your B2B audience with CNN


Relevant business content

We equip today’s leaders with the information they need to take action. Our valuable business analysis runs across TV, digital, audio, social and newsletter platforms; and our dedicated digital site, CNN Business, delivers smart coverage and analysis of the companies, personalities, and innovations that drive business forward.

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Unrivalled global scale

B2B growth is dependent on reaching large audiences who could become a future customer.* CNN reaches 50% of business-decision makers across the globe every month, the highest reach of any international news brand, delivering scale and targeting efficiencies for your brand.

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293m Business decision-makers
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237m Opinion leaders
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60m C-suites
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99m IT business decision-makers

Source: GWI Q1 2022. Monthly reach. Competitors include BBC | CNBC | Bloomberg | Euronews | Sky News.
*The B2B Effectiveness Code, LinkedIn B2B Institute, WARC & Lions, 2021

Precise audience targeting

CNN’s proprietary digital account-based targeting capabilities use multiple first-party data with brand suitability at its core to effectively reach your audience on and off CNN platforms.

With a 360 approach to insights and reporting, our data experts will manage your campaign from media planning and optimisation to post-campaign analytics to deliver your brand objectives.


Driving Engagement

Content on CNN fuels interests, influences decisions, changes opinions and inspires change. Create, our in-house brand studio draws on CNN’s production heritage to provide end-to-end creative solutions to meet your brand’s objectives.


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