DHL and Bond 25

Celebrating DHL’s role in the Bond franchise

Image - DHL - Bond picture Hero James Bond Car Image

Challenge

DHL wanted to raise awareness amongst CNN’s global audience of their role as the official logistics partner for the Bond, showing audiences that since 2006 they have been responsible for the transport and logistics solutions for production of the film franchise.

Solution

We devised a cross-platform campaign including TV, digital and social that showcased DHL’s role as the official logistics partner for the Bond franchise. This showcased to CNN’s global audience that since 2006 they have been responsible for the transport and logistics solutions related to shooting and production on the Bond films and generated awareness of DHL. This surrounded the highly-publicized release of the new James Bond film.

Results

72k+ Campaign clicks

697k+ Page views

409m CNN TV reach

Campaign Deliverables

Editorial Sponsorship

An array of different editorial sponsorship were created, including a half-hour show, 5 minute episode segments, 60 second vignettes, 60 & 40 second DHL Bond TVC, 5 & 10’s billboards, 30 second editorial promo-spots.

Digital Sponsorship

Editorial co-branded banners drove traffic to the BOND 25 editorial microsite. The BOND 25 site housed content looked at the stories behind the blockbuster franchise.

Image - DHL - Bond picture Editorial Microsite

Social

Organic social posts and a paid social campaign were published across Facebook, Instagram and YouTube. These posts showcased the Bond content on the microsite, from Bond’s cars to achieving his physique.