DBS Case Study

DBS Hero Image

DBS

Navigating the brave new world 

Objectives

Brand awareness | New consumers

Challenge

DBS wanted to drive conversation around sustainability, zero food waste and community impact and consider the next steps in creating the next normal

Solution

We designed a multi-channel, cross-platform campaign dedicated to showing how to navigate the brave new world towards the next normal.

Results

Sponsor Content Site views icon
279 thousand

Sponsor Content Site Views

Social reach icon
1.7  million

Total Social Reach

Unique visitors icon
223 thousand

Unique Visitors

Services this project covered

Strategy

DBS was able to showcase how it addresses the needs of society, business, people, and community. To maximise impact, DBS sponsored content and creative was aired across alongside US election coverage.

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Sponsor Content Site

The sponsor content sites highlighted how DBS partners with its clients and the community to create a positive impact and hosted five branded content films produced by CREATE that explored the perspectives of changemakers who have successfully navigated the pandemic.

View the 'Portraits of Purpose' site here.

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