DBS Case Study

DBS Hero Image


Navigating the brave new world 


Brand awareness | New consumers


DBS wanted to drive conversation around sustainability, zero food waste and community impact and consider the next steps in creating the next normal.


We designed an integrated multi-media solution across TV, digital and social including sponsored editorial and branded content films.


Sponsor Content Site views icon
279 thousand

Sponsor Content Site Views

Social reach icon
1.7  million

Total Social Reach

Unique visitors icon
223 thousand

Unique Visitors

Services this project covered


DBS was able to showcase how it addresses the needs of society, business, people, and community. To maximise impact, DBS sponsored content and creative was aired across alongside US election coverage.


Sponsor Content Site

The sponsor content sites highlighted how DBS partners with its clients and the community to create a positive impact and hosted five branded content films produced by CREATE that explored the perspectives of changemakers who have successfully navigated the pandemic.

View the 'Portraits of Purpose' site here.


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