Expressen case study

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Content and
training transform
video output

Expressen

Content 

CNN started providing newsgathering material and reporter packages for Expressen in 2015, enabling them to significantly strengthen their video news output, particularly in relation to breaking news. The affiliate relationship also created a newsgathering partnership allowing CNN to cover Sweden and the Nordics in more depth. This partnership has now evolved since its launch in 2015 with Expressen now being CNN’s exclusive affiliate partner for Sweden.  

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Training 

To assist with Expressen’s own ambitions to increase their own video output, CNN Consult provided training for 55 Expressen journalists, around news gathering in breaking news scenarios, field production and live television roles and workflows, which was key in ensuring a smooth launch to Expressen’s web TV proposition in time for the Rio Olympics. 

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Television

Expressen launched their own digital TV channel, broadcasting more than 18 hours a day with an ambition to be live within 180 seconds during any breaking news. Mixing local content with international breaking news provided by CNN has enabled Expressen to considerably grow its digital and video offering, growing audiences to 20M+ daily engagements across platforms.

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