Hungary Tourism Case Study

Hungary - hero

Hungary Tourism

Promoting tourism and sport to a wide range of travel enthusiasts

Sector

Travel

Objectives

New consumers | Brand awareness

Challenge

Hungary, as host for the 2017 FINA* World Aquatics Championship, wished to establish the country as the destination for tourism and sports, among such audiences as frequent travellers, millennials, sport and swimming enthusiasts. 

*FINA – Fédération internationale de natation 

Solution

This campaign was socially led with a theme week of dedicated content broadcasted and published across CNN platforms. The FINA championships formed a focal point for the campaign, with many native and banner adverts promoting the championships and live broadcasting of the opening ceremony. 

Hungary solution

Results

The combined approach of live events and TV spots achieved great results for Hungary’s brand awareness – especially with their target audience of 18-35 year olds. This was seen in the Great Big Story video reach hitting the target audience on 100% of paid views and 82% across total views. 

TV units
 
9.5 million+  

TV spot reach

video views
 
5.4 million+  

GBS video views 

social
 
1.3 million+  

FB reach

Hungary train

Services this project covered

Strategy

Data is at the heart of everything we do, using our insights to ensure a successful campaign for your brand. For this campaign, TV and live social video were utilised to impact the target audience and raise awareness of the country as a tourism opportunity.  

Hungary - strategy

Content

A broad range of collateral was created for this campaign, spanning social, digital and television, including five TV segments, an ad feature page and more, bringing the brand to life across CNN’s platforms. 

Social

Cross-channel social promotion of FINA World Aquatics Championships took place as a pre-launch for the wider, Hungary: Land of Waters campaign. The opening ceremony was also filmed using multi 20 cam mixed feed and Facebook Live broadcasts were made by Great Big Story in the promotion of Budapest.

Hungary - social

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