Brand South Africa
Across TV the campaign included; 20 second fact files, an editorial theme week which highlighted innovative South African projects in 5 sectors, and a spot campaign.
CNNIC's brand studio, Create produced two 20s fact-files, a National and Sector version, to promote Brand South Africa's key pillars and strengths to CNN’s affluent and influential audience.
Africa Looks Forward
Editorial theme week “Africa Looks Forward” on CNN International highlighting South African projects in various sectors, hosted by CNNMoney Africa Correspondent, Eleni Giokos
Quest Means Business
The campaign contained 5 original segments (Analytical Agriculture, Healthcare Tech, Turning Waste to Energy, Future of Manufacturing, Digital Financial Solutions) in CNN's flagship business programme, Quest Means Business.
Thirty second spots ran for the duration of the campaign, up-weighted around the World Economic Forums in Davos and Africa.
Part one of the campaign included a networking drinks evening at Davos during the World Economic Forum, hosted by Brand South Africa in partnership with CNN. CNN provided host of Quest Means Business, Richard Quest and produced the invitations for this exclusive event.