DBS

Navigating the brave new world

Challenge

DBS wanted to drive conversation around sustainability, zero food waste and community impact and consider the next steps in creating the next normal.

Solution

We designed an integrated multi-media solution across TV, digital and social, including sponsored editorial and branded content films.

Results

279k Sponsor content site views

1.7m Total social reach

223k Unique visitors

Campaign Deliverables

Strategy

DBS showcased how it addresses the needs of society, business, people, and community. To maximise impact, DBS sponsored content and creative was aired alongside US election coverage.

Editorial Sponsorship

On TV and digital, DBS sponsored Inventing Tomorrow, CNN International’s feature that highlights the experts and businesses developing innovative ways to battle and navigate the pandemic.

Digital Sponsorship

The initiative included a dedicated digital hub that hosted a series of tech, wellness, and sustainability-focused stories, discussing how businesses are innovating in response to the coronavirus pandemic.

TV Sponsorship

In the episode, Kristie Lu Stout interviewed the entrepreneurs, experts and businesses developing innovative ways to battle and navigate the COVID-19 health crisis and progress into the next normal.

Image - DBS Inventing tomorrow CNN Business

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Sponsor Content Site

The sponsor content sites highlighted how DBS partners with its clients and the community to create a positive impact. The site also hosted five branded content films produced by Create that explored the perspectives of changemakers who have successfully navigated the pandemic.

View the ‘Portraits of Purpose’ site here.