Radisson Hotel Group Case Study

Radisson Hotel Group Business Traveller

Radisson Hotels

Exploring the innovations of the travel industry




Brand awareness | New consumers 


The Radisson Hotel Group wanted to raise awareness around the health and safety protocol in its hotels and showcase its collection to global business and premium travellers.


We created a high-impact brand campaign centred around the exclusive sponsorship of Business Traveller, a series of digital and television content which examined the trends and innovations of the travel industry.

This multiplatform sponsorship used advanced ad tech and data techniques to maximise targeted global appeal and audience reach. 


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13.9 million

Page views

25.6   million

Display impressions

Services this project covered


We developed a thought leadership series that Radisson Hotels could associate with to lead conversation about the most pertinent global business travel trends, cementing the understanding that Radisson is indispensable to the travel industry.

Business Traveller Microsite


Content was posted on CNN Travel’s social handles to engage with a wider off-platform audience, which was further amplified using CNN’s in-house social amplification tool, Launchpad.

Business Traveller Social Post

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