Radisson Hotel Group Case Study

Radisson Hotel Group Business Traveller

Radisson Hotels

Exploring the innovations of the travel industry.

Sector

Travel

Objectives

Brand awareness | New consumers 

Challenge

The Radisson Hotel Group wanted to raise awareness around the health and safety protocol in its hotels and showcase its collection to global business and premium travellers.

Solution

We created a high-impact brand campaign centred around the exclusive sponsorship of Business Traveller, a series of digital and television content which examined the trends and innovations of the travel industry.

This multiplatform sponsorship used advanced ad tech and data techniques to maximise targeted global appeal and audience reach. 

Results

Page Views Icon
9.3 million

Page views

Unique Views
2.6 million

Unique visitors

Impressions
17.4   million

Display impressions

Services this project covered

Strategy

We developed a thought leadership series that Radisson Hotels could associate with to lead conversation about the most pertinent global business travel trends, cementing the understanding that Radisson is indispensable to the travel industry.

Business Traveller Microsite

Social

Content was posted on CNN Travel’s social handles to engage with a wider off-platform audience, which was further amplified using CNN’s in-house social amplification tool, Launchpad.

Business Traveller Social Post

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