Invest in Canada

Showcasing Canada’s unique battery supply chain ecosystem

Challenge

Invest in Canada wanted to position itself as a thought leader in the battery supply chain sector. To do this they would need to reach key business decision-makers in both the awareness and consideration stages of a campaign, showcasing Canada’s unique battery supply chain ecosystem to their target audience.

Solution

We created a three-pronged strategy to deliver Invest in Canada’s objectives involving an array of content produced by our award-winning brand studio, Create. A robust distribution strategy combined with audience targeting effectively reached Invest in Canada’s desired audience while encouraging them to engage with the content.

View the campaign

Results

248k advertising feature page views

64.1m digital impressions delivered

62% of target list exposed to content

Campaign Deliverables

Digital Ads

A range of digital traffic drivers including bespoke brand-centered and article-specific traffic-driving banners, and bespoke high-impact ‘Re/Form’ banners.

Digital Hub

A native hub living within CNN.com housing six Invest in Canada articles and three videos.

Social

A social campaign across Facebook and LinkedIn extended campaign reach.

TV

60 second TV spots on CNN International across EMEA, APAC and US.

Account based marketing

Invest in Canada provided us with a target company list for its campaign, and we verified the ads served to these business domains. We also tracked the number of users and impressions with verified companies, as well as the top 10 target companies reached and their top intent topic.